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How to write product descriptions that sell

Your product descriptions are vital to the success of your business. You need them to sell your products, not merely describe them. If your product descriptions are about as compelling as a bored...

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The 3 things your content absolutely must have to hook readers

People will only read your content if they are reasonably sure – from the outset – that you are going to: *  help them      *  educate or inform them     *  entertain, inspire or move them.    They’ll...

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7 deadly design sins that stop people reading – with proof

“I cannot stop myself from clicking away from this website whenever I have to visit it.  Just looking at it makes me furious,” complained one of my clients. My client was in the target market for the...

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How to Write for People Who Are Reading on Screens

Almost everything you write will be read on a screen. It’s not only your website, blog and newsletter that’ll be read on a screen.  It’s likely that your brochures, guides, white papers and catalogues...

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Weekly Writer’s Round-up for Busy People – 24 May 2013

How can you keep up with all the great posts about writing for businesses on the internet? By letting me help you, that’s how. I read a lot of blogs so I can sift out the best articles for you – the...

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Weekly Writer’s Round-up for Busy People – 31 May 2013

How can you keep up with all the great posts about writing for businesses on the internet? By letting me help you, that’s how. I read a lot of blogs so I can sift out the best articles for you – the...

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Weekly Writer’s Round-up for Busy People – 7 June 2013

How can you keep up with all the great posts about writing for businesses on the internet? By letting me help you, that’s how. I read a lot of blogs so I can sift out the best articles for you – the...

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How to Write Product Descriptions that Sell

Your product descriptions are vital to the success of your business. You need them to sell your products, not merely describe them. If your product descriptions are about as compelling as a bored...

View Article


How to Hook Readers as Soon as They Visit Your Website

People will only read your content if they are reasonably sure – from the outset – that you are going to: *  help them      *  educate or inform them     *  entertain, inspire or move them.    They’ll...

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How to Update Your Website Quickly and Easily

When was the last time that you updated your website?   Yesterday?  Last week?  Last month?  Last year?  Well, it doesn’t have to be that way.  Changing your website shouldn’t be a huge project that...

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How to Write Easily By Doing “Bad” First Drafts

One of the biggest writing mistakes that you can make is attempting to produce your finished piece from the get-go. Starting at the first sentence of the introduction might seem sensible. Writing...

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How to Get Going With Your Writing When You’re Already Too Busy

Does this sound familiar? It’s Monday morning and you’re jotting down your “to do” list for the week. An important piece of writing – maybe your newsletter or your website – features prominently. But...

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How to Proofread Something You’ve Been Working On For A Long Time

Do you find that you can spot other people’s grammatical and spelling mistakes in a heartbeat?  Do their errors leap off the page at you? But when you are proofreading your own writing, do you find...

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How to find images that really are worth a 1000 words

First impressions count. The first impression that readers have of your website, newsletter or brochures is the images. Their job is to attract attention.  To intrigue.  To excite.  To arouse...

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